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278: Breaking Out of the Sea of Sameness with Save A Lot’s Tim Schroder

Tim Schroder, SVP of Marketing at Save A Lot

Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience. 

In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign. When embarking upon a major update of their brand, Tim says, “When I started looking at the competitive landscape and saw what the other big and small grocery chains were doing, I just saw a sea of sameness.” Listen in to hear how Save A Lot leans into modernization and stands out from the crowd.

In this episode, you’ll learn:

  • How to think about modernization in marketing
  • Where you should be listening to your customers
  • Staying ahead of the curve of digitization
  • The power of music in campaigns 

Key Highlights:

  • [01:14] Tim’s career as a mascot
  • [02:20] Tim’s journey to marketing at Save A Lot
  • [04:11] What is Save A Lot? 
  • [05:37] What brought Tim to the grocery industry
  • [07:24] Their modernization project
  • [11:00] The importance of listening to your customers
  • [14:02] “Like a lot, a lot” campaign
  • [20:04] Breaking out of the sea of sameness
  • [22:16] An experience that defines Tim, makes him who he is
  • [24:01] Tim’s advice to his younger self 
  • [25:15] What marketers should be learning more about
  • [26:02] The brands and organizations Tim follows
  • [28:08] The biggest threat and opportunity for marketers

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