266: Standing Out in the Crowd with Torchy’s Tacos Scott Hudler

Scott Hudler, CMO at Torchy's Tacos

Scott Hudler is the CMO of Torchy’s Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means. 

Torchy’s was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years. 

Learn how being individually owned instead of a franchise helped them grow and how they lean heavily on experience and grass roots marketing.

In this episode, you’ll learn:

  • The intersection between fun and business
  • Great customer experience shines through the abundance of choices
  • Meeting customers where they want to interact with you

Key Highlights:

  • [01:45] Scott’s favorite city
  • [03:22] The brands Scott has worked for
  • [06:01] What made Torchy’s the next “right” move
  • [07:16] Torchy’s backstory
  • [12:06] Executing a winning formula
  • [14:00] Not a franchise but individually owned
  • [17:07] Making the leaps to grow
  • [18:35] How the food industry will change post-pandemic
  • [20:15] Overcoming the abundance of choices
  • [21:41] Experiential marketing at Torchy’s
  • [26:22] A defining experience that made Scott who he is today 
  • [30:30] Scott’s advice to his younger self
  • [31:20] Scott’s impactful purchase
  • [32:38] The brands and companies Scott follows
  • [34:35] What Scott says is today’s biggest threat and opportunity for marketers

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