Scott Hudler is the CMO of Torchy’s Tacos, an experiential craft-casual restaurant. In this episode, Alan and Scott explain what that means.
Torchy’s was founded a decade ago in Austin, Texas. The concept was an elevated street taco. Today they have over 83 locations in seven states and plan to add a hundred company-owned restaurants in the next five years.
Learn how being individually owned instead of a franchise helped them grow and how they lean heavily on experience and grass roots marketing.
In this episode, you’ll learn:
- The intersection between fun and business
- Great customer experience shines through the abundance of choices
- Meeting customers where they want to interact with you
Key Highlights:
- [01:45] Scott’s favorite city
- [03:22] The brands Scott has worked for
- [06:01] What made Torchy’s the next “right” move
- [07:16] Torchy’s backstory
- [12:06] Executing a winning formula
- [14:00] Not a franchise but individually owned
- [17:07] Making the leaps to grow
- [18:35] How the food industry will change post-pandemic
- [20:15] Overcoming the abundance of choices
- [21:41] Experiential marketing at Torchy’s
- [26:22] A defining experience that made Scott who he is today
- [30:30] Scott’s advice to his younger self
- [31:20] Scott’s impactful purchase
- [32:38] The brands and companies Scott follows
- [34:35] What Scott says is today’s biggest threat and opportunity for marketers
Resources Mentioned:
- Torchy’s Tacos
- Scott Hudler
- Michael Rypka (Texas Living Story)
- GJ Hart, CEO, on the Managing Partner internal ownership model
- Airpods Pro
- Todoist (app)
Subscribe to the podcast:
- Listen in iTunes (link: http://apple.co/2dbdAhV)
- Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
- Listen in Spotify (Link: http://spoti.fi/2mCUGnC )
Connect with the Guest:
- Scott’s LinkedIn: https://www.linkedin.com/in/scott-hudler-61a0662/
- Torchy’s Twitter: https://twitter.com/torchystacos