264: Purpose is Power with ALSAC’S Emily Callahan

Emily Callahan, Chief Marketing & Experience Officer, ALSAC, supporting St. Jude Children's Hospital

Emily Callahan is the Chief Marketing and Experience Officer at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. 

On the show, Emily and Alan discuss St. Jude’s origin, how she ended up as the Chief Marketing and Experience Officer, and the inspiration behind  St. Jude’s partnership with SpaceX. Yes, you read that correctly. St. Jude is going to outer space. 

But in between, they also talk about purpose: what it means and how it can empower companies and their partnerships. Emily encourages people to “be a difference maker where you are.” Listen in to find out how that inspires her career, their marketing, and St. Jude’s mission.

In this episode, you’ll learn:

  • Why purpose is the power behind marketing
  • St. Jude’s partnership to travel to space
  • What CMOs can learn from cause marketers

Key Highlights:

  • [01:25] Emily’s morning routine
  • [02:53] Emily’s path to Chief Marketing and Experience Officer
  • [06:12] All about St. Jude Children’s Hospital
  • [10:16] What non-profit marketing looks like
  • [13:58] Purpose behind marketing
  • [17:25] St. Jude is going to space!
  • [20:37] Stories of inspiration
  • [24:33] What marketers can learn from cause marketers
  • [26:11] Emily’s career advice
  • [28:37] A defining experience that made Emily who she is today 
  • [30:07] Emily’s advice to her younger self
  • [31:58] Emily’s impact purchase
  • [33:28] The brands and companies Emily follows
  • [34:50] What Emily says is today’s biggest threat and opportunity for marketers

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