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260: Drawing Inspiration from Operations to Marketing with Appian’s Denise Broady

Denise Broady, CMO at Appian

Denise Broady is the Chief Marketing Officer at Appian, a low-code, solution-focused organization that helps customers become more agile, creative, and connected. Denise’s experience as COO and CMO gives her a unique perspective on business and expertise in transitioning between companies and distinctly different jobs. When asked how her COO background influences her current role, she says, “I really love to bring processes and data to the art of marketing.”

On the show, Denise and Alan discuss how she became the CMO at Appian. They talk about her experience transitioning virtually and things to think about for anyone managing their career or taking on a new role.

In this episode, you’ll learn:

  • The importance of the first 100 days of a new role
  • How success centers around accountability and ownership
  • Why finding your culture fit matters

Key Highlights:

  • [01:55] Denise’s journey to becoming CMO at Appian
  • [05:55] Denise’s experience in both COO and CMO roles
  • [09:08] How Denise views ownership of driving sales pipelines
  • [11:21] Should the COO role own the sales pipeline? 
  • [13:55] The first 100 days onboarding in a virtual environment
  • [17:45] Denise’s advice on peer-to-peer interaction
  • [20:17] Denise’s advice for managing your career growth
  • [25:15] A defining experience that made Denise who she is today 
  • [27:20] Denise’s advice for her younger self
  • [29:36] Denise’s recent impactful purchase
  • [31:10] The brands, companies, and causes Denise follows
  • [35:18] What Denise says is today’s biggest threat and opportunity for marketers

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