Vishal Khanna, Digital Marketing Director at Wake Forest Innovations, 2015 Content Marketer of the Year sat down with Alan Hart. Vishal discusses how the content marketing at Wake Forest Innovations produced ROI results that beat out IKEA, Marriott, Emerson, CSC and GoPro. The results were 600%+ increase in marketing qualified leads and a doubling in revenue. Content development, SEO, Inbound Marketing and Email all played a role. Find out what you need to know in this episode of the Marketing Today Podcast.
19: 2015 Content Marketer of the Year Shares Experience and Advice for Those Looking to Produce ROI
previous18: Marketing’s Role in Building a Great Workplace, The War for Talent, The Future of B2B Marketing