163: Navid Jafari of PeerNova on Blockchain and B2B Influencers

Navid Jafari, Head of Marketing at PeerNova

This week on “Marketing Today,” host Alan Hart interviews Navid Jafari, director of marketing and corporate communications at PeerNova, a blockchain and fintech solution provider to financial service market. Jafari tackles blockchain, distributed ledger technology (DLT), and fintech marketing, as well as, influencer marketing in B2B. This was the first of three episodes recorded at Incite Group’s Brand Marketing Summit in San Francisco.

Jafari discusses what blockchain is and how it is being leveraged and talks about the podcast that he has launched with PeerNova about all things blockchain, called Chain in the Valley. Jafari on blockchain, “foundationally, it brings a level of trust to the database or application you are building.” He adds that blockchain can be seen as lens or added transparency and visibility to transactions. He also states that, “in order for blockchain to have any value, you need to bring that and you need to couple that with things like cloud technology or things like big data technology in order to actually see any benefits of it.”

Additionally, Jafari discusses how he is implementing the use of B2B marketing influencers. On influencer marketing, Jafari says, “I think what is key about influencer marketing is that it adds credibility to your brand.” Beyond marketing, Jafari also shares a very personal story and transformative experience, which should make us all reflect.

Highlights from this week’s “Marketing Today”:

  • Navid Jafari introduces himself and explains his career evolution. ([01:35])
  • What exactly is blockchain and what is it not? ([02:28])
  • What are the dos of B2B marketing influencers? ([06:51])
  • An influencer doesn’t have to be a person, it can be a brand itself. ([09:45])
  • Where does Navid find influencers in the B2B world? ([10:46])
  • How do you engage with influencers? ([12:39])
  • Has PeerNova been able to create mutually advantageous partnerships? ([14:49])
  • Don’t try to micromanage influencers. ([16:55])
  • Has there been an experience in Navid’s past that made him who he is today? ([17:49])
  • What advice would Navid give to his younger self? ([20:09])
  • What drives Navid these days? ([21:14])
  • Are there any companies, brands, or organizations that Navid believes marketers should pay attention to? ([21:39])
  • What does Navid feel is the future of marketing? ([23:12])

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