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148: Donna Tuths and Cognizant Interactive bring Hollywood to Vegas

Donna Tuths, Global Head at Cognizant Interactive

During the Adobe Summit, Alan had the opportunity to sit down with Donna Tuths, SVP and Global Head of Cognizant Interactive. Equal parts disruptor, pioneer and, innovator, Tuths also spent time at Accenture, Ogilvy & Mather, Organic, and Y&R Wunderman prior to her arrival at Cognizant.

During her conversation with Alan, Tuths talks about her focus on helping clients make the shift from marketing to experience as part of her role in driving solutions at Cognizant Interactive. They also discuss the changing face of creativity, her company’s focus on strategy and design, and why Cognizant Interactive found itself making movies on location at the Summit along with their content experts, Mustache.

Highlights from this Marketing Today conversation include:

  • Cognizant Interactive believes you need humans to understand humans. (:29)
  • Tuths explains the Cognizant operating model. (2:26)
  • Lights! Camera! Action! Cognizant Interactive’s Hollywood treatment at Adobe Summit provides a deeper understanding of their capabilities. (3:56)
  • An eye on the future: Tuths talks about delivering on “living” experiences. (9:17)
  • Tuths on what creativity looks like today. (13:41)
  • Tuths discusses motherhood and her career. (16:32)
  • A bit of both: Tuths finds peace in the design of her home — and a little frustration, too. (19:52)