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143: Intel’s Alyson Griffin believes in the power of change

For this week’s episode of “Marketing Today,” Alan talks with Alyson Griffin, vice president of global marketing at Intel, where she’s recently taken the reins as global marketing lead for Intel’s IoT Group.

During the course of their conversation, Griffin talks about her decision to leave pharmacy school in something of a seismic career shift, her subsequent decision to leave HP after 17 years for an opportunity with Intel, and her advice for young marketers. The common thread that ties those elements together: change.

As Griffin explains, “For young marketers, in general, I’d say that change is good. I love change, and some people don’t, and I’ve always kind of scratched my head about that. Going into a different business unit or a different company or a different geography or even a different function…changing like that is really important — to be well-rounded, to get different experiences and different points of view.”

And about change, Griffin goes on to add, “Don’t be afraid of it. I’ve done it a lot in my career, changing, and I think it’s just made me a better listener and a better leader.”

Highlights from this week’s “Marketing Today” podcast include:

  • A funny thing happened on the way to becoming a pharmacist: Griffin talks about her decision to leave pharmacy school for a career in marketing. (1:34)
  • An intriguing opportunity — after nearly 17 years at HP, Griffin left to build something at Intel. (5:19)
  • Storytelling, Intel’s business transformation, and the Great Wall of China. (7:43)
  • Griffin’s perspective on storytelling. (13:36)
  • That’s billion with a “B” — Intel’s VR partnership with the Smithsonian. (18:48)
  • Griffin discusses her new role at Intel leading their IoT Group. (22:47)
  • Bringing teams closer together — Intel’s reorganization saw the company combining sales and marketing. (26:43)
  • Her mother’s 43-year career at HP in Silicon Valley served as an inspiration to Griffin, leading her to believe that whatever it was, she could do it. (30:51)
  • Griffin on striving to live a balanced life. (33:54)
  • “I think marketers really have to think about tying their product to their brand and the purpose of the company as well as the ‘why’ for the consumer.” (40:28)

Other resources:
VR Teaching Labs