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October 10, 2018

117: Craig Evans, Chief Creative Officer at Wunderman Seattle

This is part of a 3-part series of episodes from “Marketing Today”.  Host Alan Hart interviews Craig Evans, Chief Creative Officer at Wunderman.  In this interview, Alan and Craig discuss the challenges related to modern creative departments as they deal with marketing across multiple, ever-changing channels and platforms.  They also discuss how AI is changing the world of marketing and the boundaries of personalization.

Let Your Voice Be Heard

“Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your question — it’s that easy. And if we can, we’ll answer it on the next podcast. We’re looking forward to your questions!

Highlights from this week’s “Marketing Today” podcast include:

  • [1:12] – Introducing Craig Evans
  • [1:30] – What skills are necessary for cross-channel experience design?
  • [2:32] – How are changing technologies changing creative departments?
  • [5:20] – Discussing AI and Wunderman’s approach to it
  • [8:20] – What are some email personalization tactics that work well?
  • [9:43] – What advice would Craig give his younger self?
  • [10:40] – What is your best (go-to) source of information today?
  • [11:40] – What is one thing you love/hate?

3 Key Points:

  1. Modern creative departments need to bring together many, many skills – including data scientists, UX and developers (not just traditional designers).
  2. Creative ideas and strategies are more flexible and effective in the marketplace when they’re informed by multiple disciplines (not just traditional designers).
  3. Technologies (and their influence on marketing) are changing rapidly and it’s important to be an early-adopter and stay informed as technologies change.

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