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114: Dawn Colossi of FocusVision believes people are the key to a company’s success

In this week’s episode of “Marketing Today,” Alan talks with Dawn Colossi, the new chief marketing officer at FocusVision. Colossi is a transformative marketer who has experience in the tech and B2B spaces, and she has also spent time in public relations and publishing. During the podcast, Colossi and Alan discuss at length her recent LinkedIn article, “My First 90 Days as a CMO.”

In talking about her article, Colossi reveals her belief that it’s an organization’s people who power and deliver success. “If I’ve learned anything in my career and as a professional, it’s that the people are really the most important thing of what you do,” says Colossi. “And if you don’t have good, engaged, happy people, they’re not going to share your passion, and you’re never going to get where you’re going.”

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“Marketing Today” has a new Q&A feature! Ever wish you could ask a question on the show? Well, now you can. Just click this link and ask your question — it’s that easy. And if we can, we’ll answer it on the next podcast. We’re looking forward to your questions!

Highlights from this week’s “Marketing Today” podcast include:

  • “Sometimes there’s a plan you’re not aware of.” Colossi traces the arc of her career. (1:37)
  • From focus room setups to full-service research provider: Colossi discusses how FocusVision started and where it is today. (3:56)
  • Colossi reveals what motivated her to write “My First 90 Days as a CMO.” (5:39)
  • “It’s a lack of clarity around what the role actually is.” Colossi on the short tenures prevalent in the CMO ranks. (9:16)
  • Understanding the fundamentals: Building a system to generate results over time. (19:45)
  • Establishing customer trust sometimes means providing solutions without selling product. (26:09)
  • Technology has defined and enabled Colossi’s career. (30:54)