11: Linda Lee, Global Advertising and Brand Director at GE Capital

Linda Lee, GE Capital’s Global Advertising and Brand Director, sits down with Alan Hart. Linda and the rest of her team recently took home an Effie at this year’s Effie Awards Gala in New York, for their work which centered around the financial giant’s differential value proposition – the fact that GE does more than simply lend its customers money.

close

Subscribe to Marketing Today

Sign up to get the latest updates, special event invites, and behind the scenes access to marketing.

Leave a Reply