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August 15, 2018

108: Jack Hollis relies on his competitive nature to deliver for Toyota 

This week on “Marketing Today,” Alan talked with Jack Hollis, group vice president and general manager for the Toyota Division at Toyota North America. There he leads all sales, marketing, and market representation as well as guest experience and retention activities for Toyota regional sales offices and distributors. In addition, he retains a role as global marketing advisor for Toyota’s Olympic and Paralympic sponsorships.

During the podcast, Hollis talked about the rapid change the automotive category, and Toyota in particular, is seeing and what it means to him. “Toyota is going from an automotive company to what I’m calling ‘the human movement company,’” says Hollis. “And so, the idea of what we want consumers to feel is that we are part of their life, to be part of whatever challenges they may have. And while we can’t necessarily say we’re going to solve every one, we can sure start — we can sure be at the start of that.”

Hollis goes on to add, “We want that relationship with individuals to tell us what is it that they could use, what is it they need, and help us challenge our team to solve problems.”

Highlights from this week’s “Marketing Today” podcast include:

  • Hollis spent time playing minor league baseball before finding a different career path. ([1:41])
  • Hollis discusses his 26-year career arc at Toyota and how its DNA and people are a “core match” for him. ([3:13])
  • Hollis talks about three important mentors in his career. ([8:09])
  • Hollis on the power of Toyota’s “Let’s Go Places” campaign. ([12:46])
  • “We define mobility as, ultimately, a human right to move.” ([19:14])
  • Toyota supports the Olympics and Paralympics ([24:41])
  • Three things that drive Hollis: his faith, his relationship with his family, and his competitive nature. ([28:39])
  • Hollis admires brands that jump into a category and disrupt it, but then continue to grow. ([30:07])

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