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132: Siddarth Taparia and the creation of a transformational mindset at SAP

  • January 16, 2019January 16, 2019
Siddharth Taparia at SAP
This week on “Marketing Today,” Alan talks with Siddarth Taparia, senior vice president and head of marketing transformation at SAP, where his duties include overseeing… Read More132: Siddarth Taparia and the creation of a transformational mindset at SAP »

131: Ryan Bonnici of G2 Crowd talks inbound marketing, content creation, and his motivation to succeed

  • January 9, 2019January 9, 2019
In this week’s episode of “Marketing Today,” Alan talks with Ryan Bonnici, chief marketing officer for G2 Crowd. A self-admitted unconventional thinker, Bonnici started his… Read More131: Ryan Bonnici of G2 Crowd talks inbound marketing, content creation, and his motivation to succeed »

130: Kristi Argyilan of Target zeroes in on Gen Z

  • January 2, 2019January 2, 2019
Kristi Argyilan at Target
“Marketing Today with Alan Hart” once again comes to you from Brooklyn, where it was recorded during the Incite Group’s Brand Marketing Summit, which took… Read More130: Kristi Argyilan of Target zeroes in on Gen Z »

129: Marketing Today at the Brand Marketing Summit in Brooklyn

  • December 26, 2018January 2, 2019
This week finds “Marketing Today” on the road again. This time the destination was Brooklyn and the Incite Group’s Brand Marketing Summit, where Alan Hart… Read More129: Marketing Today at the Brand Marketing Summit in Brooklyn »

128: Mary Ann Reilly of Visa on sponsorships, innovation, and branding

  • December 19, 2018December 21, 2018
Mary Ann Reilly, SVP Marketing NA at Visa
This week’s episode of “Marketing Today” was recorded in Brooklyn during the Incite Group’s Brand Marketing Summit. While moderating the Customer Understanding and Personalized Experiences… Read More128: Mary Ann Reilly of Visa on sponsorships, innovation, and branding »

127: Bob Hoffman: The Ad Contrarian Strikes Again

  • December 12, 2018December 12, 2018
In this week’s episode of “Marketing Today,” it’s déjà vu all over again. Bob Hoffman, The Ad Contrarian, returns for his third visit on the… Read More127: Bob Hoffman: The Ad Contrarian Strikes Again »

10 Podcasts Every CMO Should Be Listening To

  • December 8, 2018December 8, 2018
Marketing Today was named #7 on the 10 Podcasts Every CMO Should Be Listening to by Crackerjack Marketing. Excerpt from article: #7 Marketing Today with Alan… Read More10 Podcasts Every CMO Should Be Listening To »

126: George Hammer of IBM on what it means to make less and matter more

  • December 5, 2018December 5, 2018
George Hammer, Chief Content Officer at IBM
In this week’s episode of “Marketing Today,” Alan talks with George Hammer, chief content officer at IBM. In his conversation with Alan, Hammer discusses current… Read More126: George Hammer of IBM on what it means to make less and matter more »

125: Kim Wijkstrom believes brand is key in the strategic growth of a company

  • November 28, 2018November 28, 2018
Kim Wijkstrom, CMO at OneMain Financial
This week’s episode of “Marketing Today,” finds Alan talking with Kim Wijkstrom, CMO for OneMain Financial. In his role there, Wijkstrom is responsible for development… Read More125: Kim Wijkstrom believes brand is key in the strategic growth of a company »

124: Richard Shotton on personality, context, and behavior

  • November 21, 2018November 21, 2018
Richard Shotton, Author of The Choice Factory
In this week’s episode of “Marketing Today,” Alan talks with Richard Shotton, author of the book, “The Choice Factory: 25 Behavioural Biases That Influence What… Read More124: Richard Shotton on personality, context, and behavior »
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  • 132: Siddarth Taparia and the creation of a transformational mindset at SAP
  • 131: Ryan Bonnici of G2 Crowd talks inbound marketing, content creation, and his motivation to succeed
  • 130: Kristi Argyilan of Target zeroes in on Gen Z
  • 129: Marketing Today at the Brand Marketing Summit in Brooklyn
  • 128: Mary Ann Reilly of Visa on sponsorships, innovation, and branding
  • 127: Bob Hoffman: The Ad Contrarian Strikes Again
  • 126: George Hammer of IBM on what it means to make less and matter more
  • 125: Kim Wijkstrom believes brand is key in the strategic growth of a company
  • 124: Richard Shotton on personality, context, and behavior
  • 123: Dave Knox on innovation and disruption and what it means for companies both big and small
  • 122: Seth Godin: “I’m just a guy noticing things”
  • 121: Kim Whitler believes marketers can provide a critical counterbalance on a company’s board
  • 120: Julie Eaton of Corian Design: “Pivot and keep moving forward”
  • 119: Scott Mueller of Shopchology on where modern retail is headed   
  • 118: John Thies, CEO & Co-founder of Email on Acid
  • 117: Craig Evans, Chief Creative Officer at Wunderman Seattle
  • 116: Molly Crawford, VP/Group Creative Director at Digitas
  • 115: Carrie Bienkowski of Peapod and Vic Drabicky of January Digital on Marketing Today
  • 114: Dawn Colossi of FocusVision believes people are the key to a company’s success
  • 113: Chris Moloney of TaxSlayer blends the personal and professional to create marketing success
  • 112: For Alex Withers of InMotionNow, data is king — but he still believes in the importance of creative
  • 111: For Jascha Kaykas-Wolff at Mozilla, it’s a matter of trust
  • 110: Peter Horst discusses Marketing in the #FakeNews Era
  • 109: Marketing Today talks with Digital Darwinism author Tom Goodwin
  • 108: Jack Hollis relies on his competitive nature to deliver for Toyota 
  • 107: Zipporah Allen on Pizza Hut’s partnerships with its new agency and the NFL
  • 106: Brad Wilson of LendingTree believes leadership comes down to commitment
  • 105: Jennifer Halloran on leading MassMutual’s comprehensive rebranding efforts
  • 104: Mark Barden of eatbigfish on challenger brands and the age of disruption
  • 103: Brand instinct and futureproofing: Valerie Nguyen of Wolf & Wilhelmine and Margaret Quan of eBay
  • 102: Marketing Today at the Brand Marketing Summit with Realtor.com, GoDaddy, Greg Norman and WP Engine
  • 101: Loren Angelo and Audi believe in challenging the status quo
  • 100: Colin McConnell of Prudential Financial believes financial services is more about solving than selling
  • 99: Trish Mueller on listening, leadership, and developing talent
  • 98: For Casey Hurbis of Quicken Loans, there’s no place like home
  • 97: Jeremy Wacksman feels right at home in helping people find theirs
  • 96: Jay Livingston’s career has gone to the dogs, and he is loving every minute of it 
  • 95: Brandon Rhoten on the time and patience it takes to build a brand
  • 94: Pras Michél unveils his vision for Blacture
  • 93: Marketing Today at The CMO Club’s 2018 Spring Innovation & Inspiration Summit
  • 92: Working in tandem: Jim Lyski and Shamim Mohammad of CarMax
  • 91: Change with the changing times: Joe Mandese on the past, present, and future of journalism, media, and marketing
  • 90: Musical artists Magic Giant lift up their voices and transport their fans
  • 89: For Molly Catalano of Five Guys Burgers and Fries, it’s all about a maniacal focus on customer experience
  • 88: Marketo CTO Manoj Goyal talks marketing automation, sales acceleration, engagement platforms, and innovation
  • 87: CMO Tom Klein on marketing automation and the utterly original brand personality of MailChimp
  • 86: Raja Rajamannar and the evolution of Mastercard’s “Priceless” campaign
  • 85: Susan Vobejda finds a home at The Trade Desk
  • 84: Cory Treffiletti is always trying to be a better version of himself
  • 83: Carlos Mendez: "I thought this industry could use a little more math."
  • 82: Adam Pierno finds his second act in the world of strategy
  • 81: Allen Adamson and the challenge of a world that is spinning faster
  • 80: David Baldwin is “a creative guy with options”
  • 79: David Aaker on the power of stories and the fight for the soul of capitalism
  • 78: Jose Aguilar of Nestlé believes in the importance of understanding both data and culture
  • 77: Eric Asche’s greatest weapon in the battle against tobacco use: the truth
  • 76: Laura Paz champions the use of AI in Subway’s Latin American markets
  • 75: Tom Fishburne: “Everything I know about marketing I’ve learned from drawing cartoons”
  • 74: The chips stack up nicely for Jennifer Saenz 
  • 73: Augustine Fou believes programmatic advertising needs to clean up its act
  • 72: Alegra O’Hare: The brand genius behind Adidas Originals
  • 71: Drew Neisser: Marketing’s renegade talks strategy, story, and courage
  • 70: Bob Hoffman: The Ad Contrarian strikes again
  • 69: Davis Smith believes doing good and building a great business can go hand in hand
  • 68: For Pearle Vision’s Douglas Zarkin, marketing is very much an art and a science
  • 67: From the Smurfs to the Olympics to neuroscience, Horst Stipp has seen (and researched) it all
  • 66: Jonathan Cude and the value of fearlessness and resiliency
  • 65: For Lincoln Bjorkman, it’s always about what’s next
  • 64: For Paul Smith, it’s all about people, culture and authenticity
  • 63: Byron Sharp tells us what branding is all about
  • 62: Kevin Lane Keller always wants to be rigorous and relevant
  • 61: Philip Kotler: Marketing’s old guard keeps a constant eye on the future
  • 60: Bill Blubaugh and the brand you suck — that doesn’t suck
  • 59: Bill Beck loves working for an iconic brand that cares
  • 58: Angela Gusse finds the right flavor for Pop-Tarts
  • 57: Welcome back, Colonel: George Felix and the revival of the KFC brand
  • 56: Jeff Wurtzel unwraps Extra Gum’s winning campaign
  • 55: Kristina Duncan and the reinvention of a cultural icon
  • 54: Julie Hoffmann: the quintessential data-driven marketer
  • 53: Ryan Davis goes big with Overwatch
  • 52: Pete Carter at P&G believes in the power of an idea
  • 51: A brand leader with a conscience: Kathleen Dunlop of Vaseline
  • 50: Hungry for a startup: Mike Senackerib wants to bring joy to healthy
  • 49: The Onion’s Head of Marketing Joe Fullman: Playing it for laughs — seriously
  • 48: It’s all about the climb: Marketing VP Craig Rowley takes REI higher
  • 47: 12 years and counting: Aon CMO Phil Clement is on a long run
  • One from the vault: A discussion with Assurance’s Stephen Handmaker
  • 46: Clay Hausmann: The CMO stays in the picture
  • 45: CMO Josh London is a marketer without borders
  • 44: Jeff Meisel of the U.S. Census Bureau knows what counts
  • 43: Mark Ritson tells the truth — the highly entertaining truth
  • 42: Ryan Leslie: “Every single conversation is critical"
  • 41: For Peloton head marketer Carolyn Tisch Blodgett, it’s all about people loving the bike
  • 40: Professor Jan-Benedict Steenkamp provides a master class on global branding
  • 39: Richard Socarides of GLG believes in the power of learning
  • 38: Under Armour CMO Andy Donkin: “Find what’s working and hit the gas”
  • 37: Deloitte CMO Diana O’Brien believes marketing comes to life on the front lines
  • 36: On the contrary: Bob Hoffman on the state of the agency world
  • 35: CMO Rand Harbert is an agent of change for State Farm Insurance
  • 34: CMO Linda Boff markets GE as a digital industrial company
  • 33: Esurance CMO believes embracing change creates great possibility
  • 32: Elizabeth Windram of JetBlue finds excitement in ideas taking flight
  • 31: U.S. Olympic Committee CMO Lisa Baird is in it for the long run
  • 30: Seth Kaufman focuses on culture and team to create success at PepsiCo
  • 29: Examining the “accelerating present" and its impact on business today
  • 28: Martech and "the spirit of the pioneer" with Hancock Whitney Bank CMO Dan Marks
  • 27: Every product tells a story - Hiscox Insurance Encourages Courage
  • 26: Marketers can’t afford to treat consumers like computers
  • 25: For Peter Horst, it’s critical to recognize simple human truths
  • 24: Laurel Hodge and Imgur keep it real to connect with millennial men
  • 23: There’s a RYOT going on: CMO Molly Swenson’s company leads the way in VR and immersive storytelling
  • 22: MikMak and Rachel Tipograph are shaking up the world of millennial marketing
  • 21: For modern American luxury brand Shinola, there’s no place like home
  • 20: How Fast Growth B2B Firms Can Use Marketing to Drive Results
  • Avid Impact Podcast becomes Marketing Today with Alan Hart
  • 19: 2015 Content Marketer of the Year Shares Experience and Advice for Those Looking to Produce ROI
  • 18: Marketing's Role in Building a Great Workplace, The War for Talent, The Future of B2B Marketing
  • 17: Marketing Talent, The Future of Marketing Leadership, Buick & Allen Edmonds Case Studies
  • 16: Corporate Boards, Future CMOs and Impact on Company Performance
  • 15: Gary Osifchin, Portfolio Lead, Biscuits NA, Mondelez - Honey Maid Brand
  • 14: Chris Balach, Team Leader, Shopper Marketing & Consumer Promotions, Wrigley (former Sr. Brand Manager, Extra Gum & Mints)
  • 13: Mark-Hans Richer, Global Chief Marketing Officer, Harley Davidson
  • 12: Veronica Parker-Hahn, VP of Marketing at Oscar Insurance
  • 11: Linda Lee, Global Advertising and Brand Director at GE Capital
  • 10: Ana Russell, General Manager of Brand Marketing at Audi of America Inc.
  • 9: Chris Stamper, SVP of Corporate Marketing at TD Bank
  • 8: Alex Hoe, Executive Director of Marketing at American Greetings
  • 7: Mark Tercek, CEO of The Nature Conservancy
  • 6: Eric Fuller, Marketing Director at Pepsi
  • 5: Matt Pechman, Director of Gins at Diageo
  • 4: Tom Bick, Senior Director of Advertising and Integrated Marketing at Oscar Mayer
  • 3: Vic Walia, Senior Director of Brand Marketing at Expedia
  • 2: Daryl Evans, VP of Consumer Advertising and Marketing Communications at AT&T
  • 1: Colleen Sellers, Group Brand Director at Johnson & Johnson

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Podcast Reviews

  • Brilliant with 1 Myth bug bear
    August 4, 2018 by FrogHopper UK from United Kingdom

    Attention all small businesses enjoying the weekend but worrying about sales. Brilliant podcast to inspire you to disrupt the market and make ur brand famous. And with 0 marketing budget! My only bug bear is the usual criticism of market research. Consumers will always tell u new and different is bad and then it does brilliantly in market etc etc. This is an old MYTH!! Just do your research right with creative consumers!!! Yes those ones that buy your product!! Rant over. Otherwise love this....and have worked with Eat Big Fish in the past. https://www.marketing today podcast.com/104-mark-barden-of-eatbigfish-on-challenger-brands-and-the-age-of-disruption/ Lizanne Byrne FrogHopper

  • Awesome show, highly recommend!
    June 7, 2018 by J. Barshop from United States

    Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business. Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

  • Very insightful with A-list guests
    October 5, 2017 by KhunKC from Philippines

    The interviews are credible and enjoyable to listen to. With its range of guests - marketing gurus to CMOs - this podcast is a great source for insights and marketing inspiration!

  • Great Take Aways for Marketing Leaders
    July 7, 2017 by CamMaxH from United States

    Really have enjoyed these podcasts. Always a specific action item or two that I plan to shamelessly steal and try and make work for my company!

  • Always Worth A Listen
    March 2, 2017 by LG in NC from United States

    Great podcast. It's entertaining and smart and worthy of your time. I learn something new on every episode.

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