with Alan Hart
In this week’s episode of “Marketing Today,” Alan talks with Dave Knox, marketer, consultant, and author. His book, “Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips,” was an Atticus Awards Grand Prix winner in 2017. Knox has worked for Proctor & Gamble and was chief marketing officer at Rockfish. […]
This week’s “Marketing Today” features a very special guest. Alan talks with Seth Godin, author of 18 best-selling books, including “Free Prize Inside,” “Purple Cow,” and “The Dip.” And now he’s written a new one: “This Is Marketing: You Can’t Be Seen Until You Learn to See.” In his conversation with Alan, Godin discusses his […]
This week on “Marketing Today,” we revisit one of our earlier episodes. In it, Alan talks with Kim Whitler, an assistant professor in the marketing department at the University of Virginia’s Darden School of Business. Prior to joining the world of academia, Whitler was head of marketing strategy at PetSmart and served as CMO for […]
In this week’s episode of “Marketing Today,” Alan talks with Julie Eaton, vice president and general manager at Corian Design, a unit of DuPont. Eaton’s 23-career at DuPont started in manufacturing and technology before evolving into roles in product leadership, first with Kevlar and now in her current position with Corian Design. During the course […]
In this week’s episode of “Marketing Today,” Alan talks with Scott Mueller, president at Shopchology, a shopper marketing and insights company. During the podcast, they discuss the “retail apocalypse” and challenge the popular notion that retail is dying, (hint: it’s not dying — it’s evolving), what modern retail means to both brands and retailers, and […]
This is part of a 3-part series of episodes from “Marketing Today”. Host Alan Hart interviews John Thies, the CEO of both Email on Acid and Cause for Awareness (a non-profit). In this interview, Alan and John discuss how to design better email experiences (from the subscriber’s perspective). They discuss common beginner mistakes, modern personalization […]
This is part of a 3-part series of episodes from “Marketing Today”. Host Alan Hart interviews Craig Evans, Chief Creative Officer at Wunderman. In this interview, Alan and Craig discuss the challenges related to modern creative departments as they deal with marketing across multiple, ever-changing channels and platforms. They also discuss how AI is changing […]
This is part of a 3-part series of episodes from “Marketing Today”. Host Alan Hart interviews Molly Crawford, VP and Creative Director at Digitas Atlanta. In this interview, Alan and Molly discuss strategies for conveying messaging across multiple marketing channels (email, web, social, etc.). They discuss how to utilize modern personalization elements and ways to […]
This week on “Marketing Today,” Alan hosts two guests. Carrie Bienkowski is CMO with Peapod, the online grocery ordering and delivery service. Prior to her time with Peapod, Bienkowski was based in London as head of fashion for eBay, and, previous to that, she spent 10 years in marketing with Procter & Gamble. Vic Drabicky […]
In this week’s episode of “Marketing Today,” Alan talks with Dawn Colossi, the new chief marketing officer at FocusVision. Colossi is a transformative marketer who has experience in the tech and B2B spaces, and she has also spent time in public relations and publishing. During the podcast, Colossi and Alan discuss at length her recent […]