127: Bob Hoffman: The Ad Contrarian Strikes Again
In this week’s episode of “Marketing Today,” it’s déjà vu all over again. Bob Hoffman, The Ad Contrarian, returns for his third visit on the… Read More »
10 Podcasts Every CMO Should Be Listening To
Marketing Today was named #7 on the 10 Podcasts Every CMO Should Be Listening to by Crackerjack Marketing. Excerpt from article: #7 Marketing Today with Alan… Read More »
126: George Hammer of IBM on what it means to make less and matter more
In this week’s episode of “Marketing Today,” Alan talks with George Hammer, chief content officer at IBM. In his conversation with Alan, Hammer discusses current… Read More »
125: Kim Wijkstrom believes brand is key in the strategic growth of a company
This week’s episode of “Marketing Today,” finds Alan talking with Kim Wijkstrom, CMO for OneMain Financial. In his role there, Wijkstrom is responsible for development… Read More »
124: Richard Shotton on personality, context, and behavior
In this week’s episode of “Marketing Today,” Alan talks with Richard Shotton, author of the book, “The Choice Factory: 25 Behavioural Biases That Influence What… Read More »
123: Dave Knox on innovation and disruption and what it means for companies both big and small
In this week’s episode of “Marketing Today,” Alan talks with Dave Knox, marketer, consultant, and author. His book, “Predicting the Turn: The High Stakes Game… Read More »
122: Seth Godin: “I’m just a guy noticing things”
This week’s “Marketing Today” features a very special guest. Alan talks with Seth Godin, author of 18 best-selling books, including “Free Prize Inside,” “Purple Cow,”… Read More »
121: Kim Whitler believes marketers can provide a critical counterbalance on a company’s board
This week on “Marketing Today,” we revisit one of our earlier episodes. In it, Alan talks with Kim Whitler, an assistant professor in the marketing… Read More »
120: Julie Eaton of Corian Design: “Pivot and keep moving forward”
In this week’s episode of “Marketing Today,” Alan talks with Julie Eaton, vice president and general manager at Corian Design, a unit of DuPont. Eaton’s… Read More »
119: Scott Mueller of Shopchology on where modern retail is headed
In this week’s episode of “Marketing Today,” Alan talks with Scott Mueller, president at Shopchology, a shopper marketing and insights company. During the podcast, they… Read More »