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122: Seth Godin: “I’m just a guy noticing things”

Seth Godin, Blogger, Author

This week’s “Marketing Today” features a very special guest. Alan talks with Seth Godin, author of 18 best-selling books, including “Free Prize Inside,” “Purple Cow,” and “The Dip.” And now he’s written a new one: “This Is Marketing: You Can’t Be Seen Until You Learn to See.” In his conversation with Alan, Godin discusses his […]

November 7, 2018

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120: Julie Eaton of Corian Design: “Pivot and keep moving forward”

In this week’s episode of “Marketing Today,” Alan talks with Julie Eaton, vice president and general manager at Corian Design, a unit of DuPont. Eaton’s 23-career at DuPont started in manufacturing and technology before evolving into roles in product leadership, first with Kevlar and now in her current position with Corian Design. During the course […]

October 24, 2018

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119: Scott Mueller of Shopchology on where modern retail is headed   

In this week’s episode of “Marketing Today,” Alan talks with Scott Mueller, president at Shopchology, a shopper marketing and insights company. During the podcast, they discuss the “retail apocalypse” and challenge the popular notion that retail is dying, (hint: it’s not dying — it’s evolving), what modern retail means to both brands and retailers, and […]

October 17, 2018

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118: John Thies, CEO & Co-founder of Email on Acid

This is part of a 3-part series of episodes from “Marketing Today”.  Host Alan Hart interviews John Thies, the CEO of both Email on Acid and Cause for Awareness (a non-profit).  In this interview, Alan and John discuss how to design better email experiences (from the subscriber’s perspective).  They discuss common beginner mistakes, modern personalization […]

October 10, 2018

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117: Craig Evans, Chief Creative Officer at Wunderman Seattle

This is part of a 3-part series of episodes from “Marketing Today”.  Host Alan Hart interviews Craig Evans, Chief Creative Officer at Wunderman.  In this interview, Alan and Craig discuss the challenges related to modern creative departments as they deal with marketing across multiple, ever-changing channels and platforms.  They also discuss how AI is changing […]

October 10, 2018

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116: Molly Crawford, VP/Group Creative Director at Digitas

This is part of a 3-part series of episodes from “Marketing Today”.  Host Alan Hart interviews Molly Crawford, VP and Creative Director at Digitas Atlanta.  In this interview, Alan and Molly discuss strategies for conveying messaging across multiple marketing channels (email, web, social, etc.).  They discuss how to utilize modern personalization elements and ways to […]

October 10, 2018

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