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All-time Download Leaderboard – Sept. 14, 2018

75,000 downloads and counting

In celebration of passing 75,000 downloads of Marketing Today, we wanted to share our all-time download leaderboard. Below are the top 20 downloaded episodes as of today. Congrats to all the download leaders and thank you for making your contribution to furthering the marketing discipline! Top 20 Episode Title Release Date 1 36: On the […]

September 14, 2018

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112: For Alex Withers of InMotionNow, data is king — but he still believes in the importance of creative

This week on “Marketing Today,” Alan talks with Alex Withers, chief sales and marketing officer for InMotionNow, a creative workflow software platform that powers creative and marketing collaboration in the cloud. Withers is a seasoned digital technology marketing executive with previous experience working at Pepsi, ESPN, United States Golf Association, Financial Times, Sageworks, and LexisNexis. […]

September 12, 2018

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111: For Jascha Kaykas-Wolff at Mozilla, it’s a matter of trust

This week on “Marketing Today,” Alan talks with Jascha Kaykas-Wolff, chief marketing officer at Mozilla. Previously, Kaykas-Wolff served as CMO at BitTorrent and Mindjet, and he is the co-host of his own podcast, “This is Your Life in Silicon Valley.” In his conversation with Alan, Kaykas-Wolff touches on, among other things, trust, data and lean […]

September 5, 2018

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110: Peter Horst discusses Marketing in the #FakeNews Era

Peter Horst, Author

This week’s podcast marks an encore presentation, of sorts. Alan talks with Peter Horst, who previously appeared in Episode 25 of “Marketing Today.” In this conversation with Alan, Horst discusses his new book, “Marketing in the #FakeNews Era: New Rules for a New Reality of Tribalism, Activism, and Loss of Trust.” Horst is the former […]

August 29, 2018

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In Adweek: 3 Ways Brands Can Thrive in an Ever-Changing Retail Industry

Adweek logo

Adweek picked up Alan’s article on how retailers are thriving in what has been called retail apocalypse by so many. Excerpt of article: Retail isn’t dead, just boring retail is. This assessment by John Costello, former president for global marketing and innovation at Dunkin’ Brands, simultaneously points out that the death of retail has been […]

August 28, 2018

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109: Marketing Today talks with Digital Darwinism author Tom Goodwin

In this week’s “Marketing Today,” Alan spoke with Tom Goodwin, author of the book, “Digital Darwinism: Survival of the Fittest in the Age of Business Disruption.” Goodwin is also a sought-after speaker — addressing topics like the future of advertising, digital disruption, and business transformation — and he is head of innovation at Zenith. In […]

August 22, 2018

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108: Jack Hollis relies on his competitive nature to deliver for Toyota 

This week on “Marketing Today,” Alan talked with Jack Hollis, group vice president and general manager for the Toyota Division at Toyota North America. There he leads all sales, marketing, and market representation as well as guest experience and retention activities for Toyota regional sales offices and distributors. In addition, he retains a role as […]

August 15, 2018

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106: Brad Wilson of LendingTree believes leadership comes down to commitment

For this week’s episode of “Marketing Today,” Alan got up close and personal with Brad Wilson, who just happened to be visiting Durham, North Carolina. Wilson is the chief marketing officer at LendingTree, the nation’s leading online loan marketplace, with headquarters just down the road in Charlotte, North Carolina. Wilson took over the marketing reins […]

August 1, 2018

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105: Jennifer Halloran on leading MassMutual’s comprehensive rebranding efforts

In this week’s episode of “Marketing Today,” Alan’s conversation is with Jennifer Halloran, head of brand and advertising at MassMutual. The beginning of Halloran’s tenure at MassMutual was marked by a complete rebranding effort across all aspects of the company, including the hiring of two new agencies of record. In a decision to go with […]

July 25, 2018

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