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46: Clay Hausmann: The CMO stays in the picture

Clay Hausmann is the CMO for Aktana, a San Francisco-based company that uses data-driven insights to support life-science sales and marketing teams in providing physicians with the information they need. Of great interest is Hausmann’s marketing approach, which employs screenplay-writing concepts and methodologies to more effectively tell brand stories and […]

May 17, 2017

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