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57: Welcome back, Colonel: George Felix and the revival of the KFC brand

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with George Felix, director of brand communications at KFC. In this podcast, they discuss KFC’s “The Return of Colonel Sanders” campaign. Felix describes the North Star of the campaign as a return to what the […]

August 16, 2017

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