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Marketing Today

86: Raja Rajamannar and the evolution of Mastercard’s “Priceless” campaign

This week on “Marketing Today,” Alan talks with Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare Business at Mastercard. Rajamannar started his career at Asian Paints before moving over to the payment industry, holding numerous positions with Citi as well as two years spent as chairman and CEO […]

March 14, 2018

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85: Susan Vobejda finds a home at The Trade Desk

This week on “Marketing Today,” Alan talks with Susan Vobejda, chief marketing officer at The Trade Desk, the fastest-growing demand-side platform (DSP) agencies, aggregators, and their advertisers can use to manage their digital campaigns. Vobejda’s career started in finance, but she quickly made the leap to advertising — confessing that […]

March 7, 2018

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