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experiential marketing

74: The chips stack up nicely for Jennifer Saenz 

Jennifer Saenz on Marketing Today

In this week’s episode of “Marketing Today,” Alan sits down with Jennifer Saenz, CMO at Frito-Lay. Saenz has a self-described “pretty meaty role” at Frito-Lay, where she oversees the full-portfolio of Frito-Lay brands, including long-term strategy of all the businesses, oversight of communications planning and creation and all creative work […]

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69: Davis Smith believes doing good and building a great business can go hand in hand

David Smith on Marketing Today

In this week’s episode of “Marketing Today,” Alan talks with Davis Smith, the founder and CEO of Cotopaxi, and outdoor gear company with a humanitarian mission at its core. It was his experience growing up and later serving missions in countries like the Dominican Republic, Peru, and Bolivia — where […]

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