78: Jose Aguilar of Nestlé believes in the importance of understanding both data and culture

This week’s episode of “Marketing Today,” finds Alan talking with Jose Aguilar, global brand management director for Nestlé Nutrition. Aguilar leads Nestlé’s billion-dollar super premium infant formula category and also heads up innovation projects, geographic expansion, and renovation of the communications platform for the company. He is a true global […]

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77: Eric Asche’s greatest weapon in the battle against tobacco use: the truth

Eric Asche

In this week’s episode of “Marketing Today,” Alan talks with Eric Asche, chief marketing and strategy officer for Truth Initiative, the largest nonprofit public health organization in the United States. Under Asche’s stewardship, the nonsmoking initiative “Truth” campaign has taken dead aim at Big Tobacco and was named by Ad […]

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