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94: Pras Michél unveils his vision for Blacture

Pras Michel and Blacture

This week on “Marketing Today,” Alan talks with Pras Michél, who, as a founding member of Fugees, is an Emmy-winning multi-platinum recording artist and Grammy winner, as well as a philanthropist, actor, producer, and entrepreneur. And now he stands on what is perhaps the biggest stage of his life — […]

May 4, 2018

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77: Eric Asche’s greatest weapon in the battle against tobacco use: the truth

Eric Asche

In this week’s episode of “Marketing Today,” Alan talks with Eric Asche, chief marketing and strategy officer for Truth Initiative, the largest nonprofit public health organization in the United States. Under Asche’s stewardship, the nonsmoking initiative “Truth” campaign has taken dead aim at Big Tobacco and was named by Ad […]

January 10, 2018

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