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20: How Fast Growth B2B Firms Can Use Marketing to Drive Results

Roll Cast Advisors’ Drew Miller believes marketing is all about relationships Drew Miller, founder and CEO of Roll Cast Advisors in Austin, Texas, thinks marketing done well forms meaningful relationships between companies and people. And meaningful relationships grow and thrive when companies deliver something that’s really important to the customer. “You always want to know […]

November 9, 2016

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Avid Impact Podcast becomes Marketing Today with Alan Hart

Today we are changing the name of our podcast from Avid Impact to Marketing Today with Alan Hart. Join Alan in the coming weeks for interviews with top marketers and thought leaders. Don’t miss your change to learn from the best in the industry. Subscribe to Marketing Today with Alan Hart.

September 30, 2016

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19: 2015 Content Marketer of the Year Shares Experience and Advice for Those Looking to Produce ROI

Vishal Khanna, Digital Marketing Director at Wake Forest Innovations, 2015 Content Marketer of the Year sat down with Alan Hart. Vishal discusses how the content marketing at Wake Forest Innovations produced ROI results that beat out IKEA, Marriott, Emerson, CSC and GoPro. The results were 600%+ increase in marketing qualified leads and a doubling in revenue. Content development, SEO, Inbound Marketing and Email all played a role. […]

March 22, 2016

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16: Corporate Boards, Future CMOs and Impact on Company Performance

Part 1 with Kimberly Whitler, Forbes contributor and Assistant Marketing Professor at the University of Virginia Darden School of Business, sat down with Alan Hart to discuss her recent research looking at company performance, corporate board composition and the CMO. Did you know purely analytical CMOs are correlated to poor company performance? Did you know […]

November 18, 2015

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15: Gary Osifchin, Portfolio Lead, Biscuits NA, Mondelez – Honey Maid Brand

Honey Maid is a classic, all-American brand that’s been part of families lives since 1925. But by 2013 it was seen as old-fashioned. Our challenge was to re-position Honey Maid as a modern snacking brand for today’s families. We drew a parallel between the brand and modern day families, recognizing that despite a lot of […]

November 4, 2015

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13: Mark-Hans Richer, Global Chief Marketing Officer, Harley Davidson

Mark-Hans Richer of Harley-Davidson spoke to Alan Hart about what many scoffed at a few years ago: Take a brand with an aging owner base and made it a must-have product for young adult riders. In 2008 we made some big moves with product introduction of Dark Custom, which — as a strategic initiative — […]

October 7, 2015

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12: Veronica Parker-Hahn, VP of Marketing at Oscar Insurance

Tips, advice, and insights from the industry’s top, award-winning marketers. “Oscar’s problem with the healthcare industry is that it’s viewed as inhumane. The industry doesn’t really focus on the individual, and it’s hard to navigate,” says Veronica Parker-Hahn, Vice President of Marketing at Oscar Insurance speaking to Alan Hart. “And we saw a great opportunity […]

September 23, 2015

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