34: CMO Linda Boff markets GE as a digital industrial company

Linda Boff is the CMO of GE, a behemoth company with over 300,000 employees worldwide. While certainly an established brand, it’s a company in transition, and Boff has been leading that charge, not only to evolve but to make things better for people they serve. As she says, “We’re five years into what is a […]

February 22, 2017

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33: Esurance CMO believes embracing change creates great possibility

In this podcast, Esurance CMO Alan Gellman discusses a wide range of marketing topics. But as seems to be the case for so many top marketers, tools and platforms are important, but to drive growth, it all comes down to trying to understand the people you want to reach: “We always — always — hang […]

February 15, 2017

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32: Elizabeth Windram of JetBlue finds excitement in ideas taking flight

Elizabeth Windram, director of Brand and Advertising at JetBlue, arrived at her destination in marketing after stops in finance and MBA school. For her, it’s not just coming up with the big idea so much as it is to trust your instincts and follow through; believing in what your gut is telling you while listening […]

February 8, 2017

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31: U.S. Olympic Committee CMO Lisa Baird is in it for the long run

Lisa Baird was named CMO of the United States Olympic Committee in 2009. Prior to that, she served in brand and marketing roles for Proctor & Gamble, GM, IBM and the NFL, among others.  With the Olympic Games occurring years apart, Lisa touches on how she maintains focus on long-term marketing goals: “The better and […]

January 31, 2017

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30: Seth Kaufman focuses on culture and team to create success at PepsiCo

Seth Kaufman’s career traces a steady and seemingly unstoppable ascent at PepsiCo. As an intern, he fell in love with the people, the brands and the culture before taking on (and conquering) challenge after challenge, including brand and innovation initiatives, developing channels strategies in sales, and frontline field work on the snack side — where […]

January 25, 2017

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29: Examining the “accelerating present” and its impact on business today

Rohit Bhargava is a trend curator, TEDx speaker and the author of five best-selling books, including the recent 2017 edition of “Non-Obvious: How to Think Different, Curate Ideas & Predict the Future” and “Likeonomics.” When Bhargava analyzes trends, he isn’t thinking about the availability of flying cars you can control with your mind, he is […]

January 18, 2017

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27: Every product tells a story – Hiscox Insurance Encourages Courage

Russ Findlay is the head of marketing for the U.S. at Hiscox, an international specialty insurer with a 115-year history. Prior to Hiscox, he worked in consumer packaged goods with companies like Unilever, Pepsi and IHOP. In this podcast, he discusses marketing in general and his career path from CPG to the world of financial […]

January 4, 2017

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26: Marketers can’t afford to treat consumers like computers

Tom Asacker is a keynote speaker and an adviser to executives and companies, and he is the author of five books, including “The Business of Belief.” He believes many marketers operate under the false assumption that people behave like computers, expecting them to make decisions based simply on the information they supply and then choose […]

December 21, 2016

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25: For Peter Horst, it’s critical to recognize simple human truths

Peter Horst is a former CMO at The Hershey Company. Prior to that, he spent 12 years at Capital One and was CMO of TD Ameritrade. He discusses here a range of topics, but he speaks at length on the inherent challenge of applying big data and analytics to human behavior. “It’s going to get […]

December 14, 2016

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