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76: Laura Paz champions the use of AI in Subway’s Latin American markets

This week’s episode of “Marketing Today” finds Alan talking with Laura Paz, regional senior marketing manager for Subway, who is responsible for their Latin American market and its more than 4,000 shops. In the course of her discussion with Alan, Paz made it clear that the future is now in regard to the use of […]

January 3, 2018

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74: The chips stack up nicely for Jennifer Saenz 

Jennifer Saenz on Marketing Today

In this week’s episode of “Marketing Today,” Alan sits down with Jennifer Saenz, CMO at Frito-Lay. Saenz has a self-described “pretty meaty role” at Frito-Lay, where she oversees the full-portfolio of Frito-Lay brands, including long-term strategy of all the businesses, oversight of communications planning and creation and all creative work that’s done, oversight of the […]

December 6, 2017

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73: Augustine Fou believes programmatic advertising needs to clean up its act

Augustine Fou on Marketing Today

In this week’s episode of “Marketing Today,” Alan talks with Augustine Fou, a digital marketing thought leader and cybersecurity and ad fraud researcher. In the course of his conversation with Alan, Fou speaks at great length about the damage rampant fraud is causing in the programmatic arena and how critical it is that industry begins […]

November 29, 2017

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72: Alegra O’Hare: The brand genius behind Adidas Originals

Alegra O'Hare on Marketing Today

In this week’s episode of “Marketing Today,” Alan talks with Alegra O’Hare, vice president of global brand communications for Adidas. O’Hare led the Adidas team in the creation of the “Original Is Never Finished” campaign that took home a Grand Prix at Cannes, and she was honored by Adweek in 2017 as a Brand Genius. […]

November 22, 2017

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71: Drew Neisser: Marketing’s renegade talks strategy, story, and courage

Drew Neisser on Marketing Today

This week’s episode of “Marketing Today” is a change of pace — a podcaster talking to a podcaster. Alan engages in a lively discussion with Drew Neisser, whose Renegade Thinkers Unite podcast has recently reached the 50-episode milestone. Neisser is also the founder and CEO of Renegade, an agency that focuses on helping CMOs develop […]

November 17, 2017

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70: Bob Hoffman: The Ad Contrarian strikes again

Bob Hoffman on Marketing Today

This week’s episode of “Marketing Today” is déjà vu all over again. Alan talks with Bob Hoffman, the first-ever return guest on the “Marketing Today” podcast. Hoffman, famously known as the Ad Contrarian, is an advertising veteran, best-selling author, and sought-after speaker and advisor. His latest book, “BadMen: How Advertising Went from a Minor Annoyance […]

November 15, 2017

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