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46: Clay Hausmann: The CMO stays in the picture

Clay Hausmann is the CMO for Aktana, a San Francisco-based company that uses data-driven insights to support life-science sales and marketing teams in providing physicians with the information they need.  Of great interest is Hausmann’s marketing approach, which employs screenplay-writing concepts and methodologies to more effectively tell brand stories and develop brand strategies. It’s an […]

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45: CMO Josh London is a marketer without borders

Josh London is the chief marketing officer for IDG, the world’s largest tech media, data, and marketing services provider. In this podcast, he discusses what it takes to unify the brand for a worldwide company that reaches tech audiences in 97 countries, what he learned at an early internet startup in the ‘90s as well […]

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42: Ryan Leslie: “Every single conversation is critical”

Ryan Leslie is a Harvard graduate, a Grammy-nominated recording artist, a record producer, entrepreneur, and founder and CEO of SuperPhone. The startup (still in beta development) allows artists, writers, marketers or entrepreneurs — anyone, really — to connect with their friends, followers or fans directly and independently in a completely new way. Leslie discusses just […]

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41: For Peloton head marketer Carolyn Tisch Blodgett, it’s all about people loving the bike

Carolyn Tisch Blodgett began her career working with established brands like American Express, Mountain Dew and the New York Giants before joining category — categories, really — disruptor Peloton, where she is the head of brand marketing. And she is quick to delineate how Peloton’s hybrid nature creates an appeal that spans categories. “It’s a […]

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39: Richard Socarides of GLG believes in the power of learning

Richard Socarides has been around the block: A partner with a New York City law firm. A White House special assistant during the Clinton administration, concentrating on civil rights, LGBT rights, criminal justice, and education. Media communications and marketing for Time Warner Inc., including a stint at New Line Cinema. And now, head of public […]

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