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66: Jonathan Cude and the value of fearlessness and resiliency

Jonathan Cude on Marketing Today

For his “Marketing Today” podcast, Alan has interviewed people from across the country and around the world. In this episode, though, he talks with someone who works in the same building — McKinney Chief Creative Officer Jonathan Cude. Cude got his start in advertising as a secretary at an Atlanta ad agency. Then, after a […]

October 18, 2017

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65: For Lincoln Bjorkman, it’s always about what’s next

Lincoln Bjorkman is the global chief creative officer for Wunderman — a network that has more than 170 offices in over 60 countries. During the course of his conversation with Alan Hart, he discusses the challenges, opportunities and constant change inherent in leading over 2,000 creatives worldwide. And he talks at length about the impact […]

October 11, 2017

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64: For Paul Smith, it’s all about people, culture and authenticity

Paul Smith is the CMO for Tangram, a Los Angeles-based company that designs and creates well-considered, efficient and effective workplaces with the core belief that collaboration and a people-focused approach are the fuel for innovation. During this podcast, Smith talks about what he believes are the keys for success: authenticity and being true to a […]

October 4, 2017

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63: Byron Sharp tells us what branding is all about

This is the third and final installment of Alan’s back-to-school podcast master class in marketing. This week, his conversation is with Byron Sharp, professor of marketing science at the University of South Australia. There, he is also director of the Ehrenberg-Bass Institute, the world’s largest research institute studying marketing. Sharp’s book, “How Brands Grow: What […]

September 27, 2017

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Inc. – 9 Binge-Worthy Marketing Podcasts

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Marketing Today is listed at #9 by Inc.com in 9 Binge-Worthy Marketing Podcasts Excerpt from article:  9. Strategy: Marketing Today with Alan Hart Alan Hart has a terrific way of peeling the onion that is the chief marketing officer, finding out what motivates them and also what it takes to do their job well. His guests range […]

September 23, 2017

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62: Kevin Lane Keller always wants to be rigorous and relevant

This is the second installment of Alan’s back-to-school podcast master class in marketing. He’s been providing great insight through his conversations with some of the greatest academic minds in the discipline. Today, his conversation is with Kevin Lane Keller. Keller is the E.B. Osborn professor of marketing at the Tuck School of Business at Dartmouth […]

September 20, 2017

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61: Philip Kotler: Marketing’s old guard keeps a constant eye on the future

Over the next three weeks, Alan takes us back to school with a podcast master class in marketing. To do this, he’ll be talking to some of the greatest academic minds in the discipline. And today his conversation is with Philip Kotler. Considered by many as both “The Marketing Guru” and “The Most Influential Marketer […]

September 13, 2017

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60: Bill Blubaugh and the brand you suck — that doesn’t suck

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Bill Blubaugh, senior brand director of sweets and refreshments at The Hershey Company. In this podcast, they discuss the Jolly Rancher brand and its “A New Media Model to Transform a Brand that Sucks” campaign. In his conversation with […]

September 6, 2017

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