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5: Matt Pechman, Director of Gins at Diageo

Tips, advice, and insights from the industry’s top, award-winning marketers. Diageo’s Matt Pechman sits down with Alan Hart to discuss Diageo’s highly touted Tonight We Tanqueray campaign, in addition to Tanqueray’s rejuvenated growth, how brands can create better experiences, and how brands can secure a creative yet effective campaign.

July 23, 2015

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3: Vic Walia, Senior Director of Brand Marketing at Expedia

Tips, advice, and insights from the industry’s top, award-winning marketers. Vic Walia of Expedia discusses with Alan Hart what it was that made the travel company’s Find Yours campaign such a huge hit, as well as how he likes to tell a good story, Expedia’s approach to big data, and how to build a brand […]

July 21, 2015

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2: Daryl Evans, VP of Consumer Advertising and Marketing Communications at AT&T

Tips, advice, and insights from the industry’s top, award-winning marketers. Daryl Evans of AT&T discusses with Alan Hart what made the telecom giant’s highly touted It’s Not Complicated campaign so successful, as well as a few personal details such as how he defines marketing effectiveness, his view on trends, and what fuels his success.

July 20, 2015

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1: Colleen Sellers, Group Brand Director at Johnson & Johnson

Johnson and Johnson’s own Colleen Sellers sits down with Alan Hart to shares insights into what made Zyrtec’s Muddle No More Campaign such a complete success, as well as how she personally approaches brand planning, her research, and how she feels women in leadership positions can help themselves.

July 19, 2015

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