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90: Musical artists Magic Giant lift up their voices and transport their fans

And now for something completely different… This week’s episode of Marketing Today was recorded live before an audience and features conversation and performances from Magic Giant, a Los Angeles band that combines equal parts alternative, indie-folk, and pop with infectious spirit and passion to deliver magical, uplifting shows. The band […]

April 11, 2018

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86: Raja Rajamannar and the evolution of Mastercard’s “Priceless” campaign

This week on “Marketing Today,” Alan talks with Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare Business at Mastercard. Rajamannar started his career at Asian Paints before moving over to the payment industry, holding numerous positions with Citi as well as two years spent as chairman and CEO […]

March 14, 2018

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85: Susan Vobejda finds a home at The Trade Desk

This week on “Marketing Today,” Alan talks with Susan Vobejda, chief marketing officer at The Trade Desk, the fastest-growing demand-side platform (DSP) agencies, aggregators, and their advertisers can use to manage their digital campaigns. Vobejda’s career started in finance, but she quickly made the leap to advertising — confessing that […]

March 7, 2018

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84: Cory Treffiletti is always trying to be a better version of himself

For this week’s episode of “Marketing Today,” Alan talks with Cory Treffiletti, CMO of Voicera, a technology company that has created an AI virtual assistant named Eva (Enterprise Voice Assistant). Eva can be invited to meetings and will listen and take notes as well as follow up on identified action […]

February 28, 2018

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82: Adam Pierno finds his second act in the world of strategy

This week on “Marketing Today,” Alan talks with Adam Pierno, chief strategy officer at Santy and the author of “Under Think It.” Pierno is a living, breathing example of invention and reinvention. He started on the creative side of advertising — where he was an art director and, ultimately, a […]

February 14, 2018

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