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January 3, 2018

76: Laura Paz champions the use of AI in Subway’s Latin American markets

This week’s episode of “Marketing Today” finds Alan talking with Laura Paz, regional senior marketing manager for Subway, who is responsible for their Latin American market and its more than 4,000 shops.

In the course of her discussion with Alan, Paz made it clear that the future is now in regard to the use of technology, machine learning and, in particular, AI. “I think that right now, with the technology and everything shifting, we have to test everything,” offered Paz. “I think that technology is that opportunity…that could support all of our teams to achieve better performance.”

Highlights from this week’s “Marketing Today” podcast include:

  • Growing up in a family of entrepreneurs, Paz learned the value of preparation and perseverance. ([1:33])
  • Paz talks about the challenge of balancing motherhood and a family with a career. ([2:41])
  • Paz discusses Subway’s use of AI, how it works for them, and the success it has enjoyed. ([6:15])
  • Paz on the importance of overcoming skepticism regarding the use of AI. ([12:13])
  • While admiring big brands like Pepsi, Proctor & Gamble, and Unilever, Paz also looks to startups that offer valuable marketing lessons. ([17:11])
  • Paz believes smart data is the future. ([19:16])

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