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October 18, 2017

66: Jonathan Cude and the value of fearlessness and resiliency

Jonathan Cude on Marketing Today

For his “Marketing Today” podcast, Alan has interviewed people from across the country and around the world. In this episode, though, he talks with someone who works in the same building — McKinney Chief Creative Officer Jonathan Cude.

Cude got his start in advertising as a secretary at an Atlanta ad agency. Then, after a stop at portfolio school, he made his way to Portland and Wieden+Kennedy before arriving at McKinney. He’s been awarded just about every industry accolade while working on clients such as Nike, Diet Coke, Audi, and Samsung. In 2015, Adweek named him one of the 50 Vital Leaders in Tech, Media and Marketing.

For Cude, the two most important qualities for creatives to possess in advertising are fearlessness and resiliency. Talking about fearlessness, Cude says, “I do believe that the creative people in our industry are artists. But we don’t so much get paid for the artistry as we do the ability to withstand the critiquing and pulling apart of ‘our babies.’” As for resiliency, he goes on to add, “To me, being resilient as a creative in advertising is probably the single greatest determining factor in whether or not a person is going to be successful.”

Highlights from this week’s “Marketing Today” podcast include:

  • From Washington, D.C. to Texas and the world beyond: Cude touches on the experiences that led him to a career in advertising. ([1:31])
  • Let your fingers do the walking: Cude’s “colorful” first foray into advertising. ([6:02])
  • “People care more about themselves than they care about brands.” ([9:44])
  • “Creativity…is probably the single greatest differentiator in advertising and marketing.” ([12:56])
  • Cude talks about how modern culture and the fragmentation of our media landscape affect the way he pays attention to brands. ([22:57])
  • Cude’s take on the future of marketing: A hyper-personalized world where no two people experience an ad the same way. ([26:08])

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