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March 29, 2017

39: Richard Socarides of GLG believes in the power of learning

Richard Socarides has been around the block: A partner with a New York City law firm. A White House special assistant during the Clinton administration, concentrating on civil rights, LGBT rights, criminal justice, and education. Media communications and marketing for Time Warner Inc., including a stint at New Line Cinema. And now, head of public affairs — which includes global marketing, communications, and government affairs — for GLG (Gerson Lehrman Group), a company that Socarides describes as a “learning membership connecting businesspeople trying to solve problems to experts that can solve them.”

In the podcast, Socarides expounds upon learning: “We’re helping businesses make money, become more profitable, and connect with clients, but…at the core of what we do is learning. If you’re a senior professional today, you know that the era of lifelong learning is really upon us. That what you knew last year, or two years or three years ago, about doing your job is obsolete.” He goes on to add, “The only way to stay ahead of things, the only way to stay innovative, the only way to continue to deliver…is to continue to stay innovative. And the way you stay innovative is to continue to learn.” 

Highlights from this week’s “Marketing Today” podcast include:

  • Socarides discusses what GLG does. ([1:25])
  • From lawyer to White House to Hollywood to marketing: Socarides’ journey has been an interesting one. ([5:01])
     
  • Showing people what you do: Socarides discusses GLG’s use of video. ([13:25])
  • Ideas that promote learning for senior professionals and decision makers. ([17:29])
     
  • Socarides discusses marketing efforts for B2B microconsulting and learning. ([21:03])
     
  • Creating content that pops: Develop, refine, and repeat. ([23:51])

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