Preview Mode Links will not work in preview mode

Marketing Today with Alan Hart

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best marketers and business leaders. Listen to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Learn from the stories of these great leaders and how you can unleash your potential.

Dec 6, 2017

In this week’s episode of “Marketing Today,” Alan sits down with Jennifer Saenz, CMO at Frito-Lay. Saenz has a self-described “pretty meaty role” at Frito-Lay, where she oversees the full-portfolio of Frito-Lay brands, including long-term strategy of all the businesses, oversight of communications planning and...