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Monthly Archives: November 2017

73: Augustine Fou believes programmatic advertising needs to clean up its act

Augustine Fou on Marketing Today

In this week’s episode of “Marketing Today,” Alan talks with Augustine Fou, a digital marketing thought leader and cybersecurity and ad fraud researcher. In the course of his conversation with Alan, Fou speaks at great length about the damage rampant fraud is causing in the programmatic arena and how critical […]

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72: Alegra O’Hare: The brand genius behind Adidas Originals

Alegra O'Hare on Marketing Today

In this week’s episode of “Marketing Today,” Alan talks with Alegra O’Hare, vice president of global brand communications for Adidas. O’Hare led the Adidas team in the creation of the “Original Is Never Finished” campaign that took home a Grand Prix at Cannes, and she was honored by Adweek in […]

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71: Drew Neisser: Marketing’s renegade talks strategy, story, and courage

Drew Neisser on Marketing Today

This week’s episode of “Marketing Today” is a change of pace — a podcaster talking to a podcaster. Alan engages in a lively discussion with Drew Neisser, whose Renegade Thinkers Unite podcast has recently reached the 50-episode milestone. Neisser is also the founder and CEO of Renegade, an agency that […]

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70: Bob Hoffman: The Ad Contrarian strikes again

Bob Hoffman on Marketing Today

This week’s episode of “Marketing Today” is déjà vu all over again. Alan talks with Bob Hoffman, the first-ever return guest on the “Marketing Today” podcast. Hoffman, famously known as the Ad Contrarian, is an advertising veteran, best-selling author, and sought-after speaker and advisor. His latest book, “BadMen: How Advertising […]

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69: Davis Smith believes doing good and building a great business can go hand in hand

David Smith on Marketing Today

In this week’s episode of “Marketing Today,” Alan talks with Davis Smith, the founder and CEO of Cotopaxi, and outdoor gear company with a humanitarian mission at its core. It was his experience growing up and later serving missions in countries like the Dominican Republic, Peru, and Bolivia — where […]

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68: For Pearle Vision’s Douglas Zarkin, marketing is very much an art and a science

Doug Zarkin on Marketing Today

In this week’s episode of “Marketing Today,” Alan talks with Douglas Zarkin, who’s been vice president and CMO at Pearle Vision since 2012. Under Zarkin’s leadership, Pearle won Effies in the Health Care Services category in 2015 and 2016. And in 2017, Zarkin and his team took home a Silver […]

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