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Monthly Archives: September 2017

63: Byron Sharp tells us what branding is all about

This is the third and final installment of Alan’s back-to-school podcast master class in marketing. This week, his conversation is with Byron Sharp, professor of marketing science at the University of South Australia. There, he is also director of the Ehrenberg-Bass Institute, the world’s largest research institute studying marketing.  Sharp’s book, “How Brands Grow: What […]

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62: Kevin Lane Keller always wants to be rigorous and relevant

This is the second installment of Alan’s back-to-school podcast master class in marketing. He’s been providing great insight through his conversations with some of the greatest academic minds in the discipline. Today, his conversation is with Kevin Lane Keller. Keller is the E.B. Osborn professor of marketing at the Tuck School of Business at Dartmouth […]

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