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Monthly Archives: August 2017

59: Bill Beck loves working for an iconic brand that cares

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Bill Beck, vice president of brand marketing at Whirlpool. In this podcast, they discuss the “Care Counts” campaign. In his conversation with Hart, Beck touches on the factors that combined to create Whirlpool’s successful “Care Counts” campaign, but he […]

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58: Angela Gusse finds the right flavor for Pop-Tarts

As part of an ongoing series of conversations with 2017 Effie-winning marketers, I spoke with Angela Gusse, marketing director for Pop-Tarts at The Kellogg Company. In this podcast, we discuss the “Pop-Tarts Soda-Mazing” campaign. During the conversation, Gusse talks about her definition of marketing success, which she breaks down quite simply: “For me, marketing is […]

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57: Welcome back, Colonel: George Felix and the revival of the KFC brand

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with George Felix, director of brand communications at KFC. In this podcast, they discuss KFC’s “The Return of Colonel Sanders” campaign. Felix describes the North Star of the campaign as a return to what the brand stood for when it […]

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56: Jeff Wurtzel unwraps Extra Gum’s winning campaign

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Jeff Wurtzel, senior brand manager at Mars/Wrigley, who oversees the Extra Gum brand. They discuss Extra Gum’s “Unwrapping A Love Story” campaign — everything from the key insight, music choice, and the steps and surprises Wurtzel’s team faced along […]

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55: Kristina Duncan and the reinvention of a cultural icon

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Kristina Duncan who, as vice president for global marketing communications at Mattel, oversees all global branding, advertising, retail merchandising and digital creative for the Barbie brand. Duncan and Hart discuss the “Imagine the Possibilities” campaign, an effort that aimed […]

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