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Monthly Archives: July 2017

54: Julie Hoffmann: the quintessential data-driven marketer

As Adobe’s head of travel and hospitality strategy, Julie Hoffmann leaves no stone — and certainly no piece of data — unturned. After spending 18 years in the Las Vegas trenches working for the likes of MGM Resorts International and Caesars Entertainment, Hoffmann now spends her time at Adobe elevating brands like Marriott, Southwest and […]

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53: Ryan Davis goes big with Overwatch

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Ryan Davis, global marketing communications director for Overwatch, a first-person shooter game developed by Blizzard Entertainment. In this podcast, Davis discusses the thinking behind the launch of Overwatch, the critically acclaimed and commercially successful game that debuted in May […]

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52: Pete Carter at P&G believes in the power of an idea

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Pete Carter who, as marketing director at Procter & Gamble, heads up the Pantene business. Carter talks in detail about Pantene’s “#DadDo” campaign. The 2016 campaign was unveiled, somewhat unconventionally, leading up to and during Super Bowl 50 (the […]

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51: A brand leader with a conscience: Kathleen Dunlop of Vaseline

Kathleen Dunlop is global marketing director for the Unilever brand, Vaseline. In this week’s “Marketing Today” podcast, she talks about “The Vaseline Healing Project,” a social-mission initiative created and developed in collaboration with BBH and the nonprofit organization, Direct Relief. That effort was recognized with a 2017 Effie Award in the Personal Care category.  In […]

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