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Marketing Today with Alan Hart

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best marketers and business leaders. Listen to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Learn from the stories of these great leaders and how you can unleash your potential.

Jul 31, 2017

As Adobe’s head of travel and hospitality strategy, Julie Hoffmann leaves no stone — and certainly no piece of data — unturned. After spending 18 years in the Las Vegas trenches working for the likes of MGM Resorts International and Caesars Entertainment, Hoffmann now spends her time at Adobe elevating brands like...


Jul 26, 2017

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Ryan Davis, global marketing communications director for Overwatch, a first-person shooter game developed by Blizzard Entertainment.

In this podcast, Davis discusses the thinking behind the launch of Overwatch, the...


Jul 19, 2017

As part of an ongoing series of conversations with 2017 Effie-winning marketers, Alan Hart talks with Pete Carter who, as marketing director at Procter & Gamble, heads up the Pantene business.

Carter talks in detail about Pantene’s “#DadDo” campaign. The 2016 campaign was unveiled, somewhat unconventionally,...


Jul 12, 2017

Kathleen Dunlop is global marketing director for the Unilever brand, Vaseline. In this week’s “Marketing Today” podcast, she talks about “The Vaseline Healing Project,” a social-mission initiative created and developed in collaboration with BBH and the nonprofit organization, Direct Relief. That effort was...


Jul 5, 2017

When it comes to CPG, Mike Senackerib’s marketing career has literally run the gamut from soup to nuts. After getting his start working on the Cool Whip brand, he worked on numerous soups and snack brands for Kraft General Foods, Campbell’s Soup, and Nabisco. Later, he took a spin as CMO at Hertz before returning to...