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Monthly Archives: May 2017

46: Clay Hausmann: The CMO stays in the picture

Clay Hausmann is the CMO for Aktana, a San Francisco-based company that uses data-driven insights to support life-science sales and marketing teams in providing physicians with the information they need.  Of great interest is Hausmann’s marketing approach, which employs screenplay-writing concepts and methodologies to more effectively tell brand stories and develop brand strategies. It’s an […]

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45: CMO Josh London is a marketer without borders

Josh London is the chief marketing officer for IDG, the world’s largest tech media, data, and marketing services provider. In this podcast, he discusses what it takes to unify the brand for a worldwide company that reaches tech audiences in 97 countries, what he learned at an early internet startup in the ‘90s as well […]

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