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Yearly Archives: 2016

26: Marketers can’t afford to treat consumers like computers

Tom Asacker is a keynote speaker and an adviser to executives and companies, and he is the author of five books, including “The Business of Belief.” He believes many marketers operate under the false assumption that people behave like computers, expecting them to make decisions based simply on the information they supply and then choose […]

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23: There’s a RYOT going on: CMO Molly Swenson’s company leads the way in VR and immersive storytelling

Molly Swenson is CMO of RYOT, an immersive media company founded in Los Angeles in 2012 and recently acquired by AOL and The Huffington Post. She’s also a badass. Molly was a White House intern in the Obama administration, performed as a contestant on “American Idol” and designed philanthropic strategies for Kobe Bryant, Shakira and […]

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20: How Fast Growth B2B Firms Can Use Marketing to Drive Results

Roll Cast Advisors’ Drew Miller believes marketing is all about relationships Drew Miller, founder and CEO of Roll Cast Advisors in Austin, Texas, thinks marketing done well forms meaningful relationships between companies and people. And meaningful relationships grow and thrive when companies deliver something that’s really important to the customer. “You always want to know […]

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19: 2015 Content Marketer of the Year Shares Experience and Advice for Those Looking to Produce ROI

Vishal Khanna, Digital Marketing Director at Wake Forest Innovations, 2015 Content Marketer of the Year sat down with Alan Hart. Vishal discusses how the content marketing at Wake Forest Innovations produced ROI results that beat out IKEA, Marriott, Emerson, CSC and GoPro. The results were 600%+ increase in marketing qualified leads and a doubling in revenue. Content development, SEO, Inbound Marketing and Email all played a role. […]

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