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Monthly Archives: December 2015

18: Marketing’s Role in Building a Great Workplace, The War for Talent, The Future of B2B Marketing

Steven Handmaker, Chief Marketing Officer of Assurance, one of the largest and most awarded independent insurance brokerage operations in the U.S., sat down with Alan Hart. Steven discusses how Assurance has become recognized as a “best place” to work and what is marketing’s role in driving a “rock star” culture. We move to talk about the world of […]

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17: Marketing Talent, The Future of Marketing Leadership, Buick & Allen Edmonds Case Studies

Part 2 with Kimberly Whitler, Forbes contributor and Assistant Marketing Professor at the University of Virginia Darden School of Business, sat down with Alan Hart to discuss her recent research looking at company performance, corporate board composition and the CMO. Did you know purely analytical CMOs are correlated to poor company performance? What is the future […]

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