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82: Adam Pierno finds his second act in the world of strategy

This week on “Marketing Today,” Alan talks with Adam Pierno, chief strategy officer at Santy and the author of “Under Think It.” Pierno is a living, breathing example of invention and reinvention. He started on the creative side of advertising — where he was an art director and, ultimately, a creative director — before making […]

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81: Allen Adamson and the challenge of a world that is spinning faster

In this week’s “Marketing Today,” Alan talks to Allen Adamson, co-founder and managing partner of the marketing company, Metaforce. Adamson is also the author of four books, the latest of which is “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.” During his conversation with Alan, Adamson touches on a wide variety […]

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80: David Baldwin is “a creative guy with options”

This week on “Marketing Today,” Alan talks with David Baldwin, CEO of Baldwin&, an advertising, design and strategy company in Raleigh, North Carolina. Baldwin is also the CMO of Ponysaurus Brewing Company, a film producer and, most recently, an author. His book, “The Belief Economy — How to Give a Damn, Stop Selling, and Create […]

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79: David Aaker on the power of stories and the fight for the soul of capitalism

In this week’s episode of “Marketing Today,” Alan talks with David Aaker, who is widely recognized as the father of modern branding. He’s the vice chairman of Prophet, a global marketing and branding consultancy, and, in 2015, he was inducted into the American Marketing Association’s Hall of Fame. He’s written 16 books, and the most […]

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78: Jose Aguilar of Nestlé believes in the importance of understanding both data and culture

This week’s episode of “Marketing Today,” finds Alan talking with Jose Aguilar, global brand management director for Nestlé Nutrition. Aguilar leads Nestlé’s billion-dollar super premium infant formula category and also heads up innovation projects, geographic expansion, and renovation of the communications platform for the company. He is a true global executive who has led businesses […]

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77: Eric Asche’s greatest weapon in the battle against tobacco use: the truth

Eric Asche

In this week’s episode of “Marketing Today,” Alan talks with Eric Asche, chief marketing and strategy officer for Truth Initiative, the largest nonprofit public health organization in the United States. Under Asche’s stewardship, the nonsmoking initiative “Truth” campaign has taken dead aim at Big Tobacco and was named by Ad Age as one of the […]

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76: Laura Paz champions the use of AI in Subway’s Latin American markets

This week’s episode of “Marketing Today” finds Alan talking with Laura Paz, regional senior marketing manager for Subway, who is responsible for their Latin American market and its more than 4,000 shops. In the course of her discussion with Alan, Paz made it clear that the future is now in regard to the use of […]

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75: Tom Fishburne: “Everything I know about marketing I’ve learned from drawing cartoons”

Tom Fishburne

In this week’s episode of “Marketing Today,” Alan talks with Tom Fishburne, the founder of Marketoonist, a content marketing agency that employs cartoons to make its point, and the author of “Your Ad Ignored Here.” His work reaches several hundred thousand marketers every week, and Seth Godin calls him the David Ogilvy of cartooning. In […]

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74: The chips stack up nicely for Jennifer Saenz 

Jennifer Saenz on Marketing Today

In this week’s episode of “Marketing Today,” Alan sits down with Jennifer Saenz, CMO at Frito-Lay. Saenz has a self-described “pretty meaty role” at Frito-Lay, where she oversees the full-portfolio of Frito-Lay brands, including long-term strategy of all the businesses, oversight of communications planning and creation and all creative work that’s done, oversight of the […]

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73: Augustine Fou believes programmatic advertising needs to clean up its act

Augustine Fou on Marketing Today

In this week’s episode of “Marketing Today,” Alan talks with Augustine Fou, a digital marketing thought leader and cybersecurity and ad fraud researcher. In the course of his conversation with Alan, Fou speaks at great length about the damage rampant fraud is causing in the programmatic arena and how critical it is that industry begins […]

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