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92: Working in tandem: Jim Lyski and Shamim Mohammad of CarMax

This week on “Marketing Today,” Alan talks with two leaders from CarMax: CMO Jim Lyski and CIO Shamim Mohammad. During the course of their discussion, Lyski and Mohammad touch upon the similarities of their backgrounds and the way they utilize their differences to fuel the way they work together. The relationship between the two is […]

April 25, 2018

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91: Change with the changing times: Joe Mandese on the past, present, and future of journalism, media, and marketing

This week on “Marketing Today,” Alan talks with Joe Mandese, longtime editor in chief of MediaPost, which covers the advertising, technology, media and marketing industries, and founder of Bid/r, a direct-to-consumer-audience exchange fueled by a bidding engine that matches brands with consumers that want them. In his discussion with Alan, Mandese covers a myriad of […]

April 18, 2018

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90: Musical artists Magic Giant lift up their voices and transport their fans

And now for something completely different… This week’s episode of Marketing Today was recorded live before an audience and features conversation and performances from Magic Giant, a Los Angeles band that combines equal parts alternative, indie-folk, and pop with infectious spirit and passion to deliver magical, uplifting shows. The band came to Alan’s attention at, […]

April 11, 2018

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86: Raja Rajamannar and the evolution of Mastercard’s “Priceless” campaign

This week on “Marketing Today,” Alan talks with Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare Business at Mastercard. Rajamannar started his career at Asian Paints before moving over to the payment industry, holding numerous positions with Citi as well as two years spent as chairman and CEO of Diners Club of North […]

March 14, 2018

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85: Susan Vobejda finds a home at The Trade Desk

This week on “Marketing Today,” Alan talks with Susan Vobejda, chief marketing officer at The Trade Desk, the fastest-growing demand-side platform (DSP) agencies, aggregators, and their advertisers can use to manage their digital campaigns. Vobejda’s career started in finance, but she quickly made the leap to advertising — confessing that advertising seemed so cool to […]

March 7, 2018

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84: Cory Treffiletti is always trying to be a better version of himself

For this week’s episode of “Marketing Today,” Alan talks with Cory Treffiletti, CMO of Voicera, a technology company that has created an AI virtual assistant named Eva (Enterprise Voice Assistant). Eva can be invited to meetings and will listen and take notes as well as follow up on identified action items and decisions. Previously in […]

February 28, 2018

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83: Carlos Mendez: “I thought this industry could use a little more math.”

This week on “Marketing Today,” Alan talks artificial intelligence, big data, and entrepreneurism with Carlos Mendez, the founder and CEO of Data Gran. After starting his career in advertising at JWT and then reviving an agency that had been owned by his family for 40 years, Mendez made another leap. With the knowledge gained from […]

February 21, 2018

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